A great headshot says a lot about you. From clothing to expression to pose, all these tiny details form the story of who you are and what your business means to you and your client. I always suggest using these tiny details to incorporate your individuality. By staying true to who you are, like-minded people will be drawn to you. When you avoid individuality in favor of “looking more professional” or how you think you should look, your headshot becomes generic and easily passed over when someone is browsing LinkedIn.
What I love about the session below is how she stays true to herself. She loves the color purple and when I see her at our networking events, she’s usually wearing purple in one shade or another. I love that she didn’t change that for photos. She is an ambassador for the World Global Network and as you can see, she faithfully wears her Helo Wellness Band. By wearing her band in her headshots, she is not just promoting it but also showing her belief in it. By choosing to smile, she comes off as friendly and approachable. By leaning in, she’s interested in you and your wellness. This is what a great headshot does. It says “I’m a purple-loving dynamic woman that’s interested in helping you live a healthy lifestyle with the help of the Helo Wellness Band.”
Tucked in the southern part of Alamance County is an adorable historic farm and park called Cedarock Park. At the historic farm, you can watch as goats and horses graze. You can play disc golf, fish in the pond, or play at the playground. If you’re lucky, the water will be flowing over the old mill dam. It’s a beautiful spot for a picnic or in this case, family portraits.
When potential buyers or renters are looking for a place to call home, they are judging the house by the photos presented online. If the photos are dark, hazy, or just unwelcoming, they quickly move along to the next house. In this week’s blog post, we’re going to cover how to photograph a house so people will want to live there.
Maximize the floor space
Start by using a wide angle lens and a tripod. I use a 24-105mm lens at the 24mm focal length. You’ll want a chest-height photo of each room to minimize the distortion. By using a tripod, you’ll get consistent results throughout the whole house.
Stand in the corner and photograph towards the opposite corner. You want to skim the molding on the ceiling so the floor takes up as much of the photo as possible. This is going to help the room look larger.
Pay attention to the little things
Because I photograph empty homes, they have usually just been cleaned but may have some cleaning supplies left on the counter. Put these items out of sight. Other little things to watch out for include:
Putting the toilet lid down
Fixing crooked blinds
Closing the shower curtain
Staying out of mirror reflections
Know when to use natural light and when to use flash
For homes with lots of character and windows, it’s best to use a tripod and slow shutter speed to allow natural light and shadows to show off the character of the home. However, natural light will highlight imperfections. In cases of dark homes with imperfections such as less than professional paint jobs, it’ll be better to use a flash to fill in shadows. If you have a DSLR with an external flash, point your flash straight up at the ceiling and allow the light to bounce around the room.
Use Adobe Lightroom to make your images pop
Back in the office, I use Adobe Lightroom to do finishing touches on the photos. If I didn’t use my gray card for a custom white balance, my “white balance hack” is to use the dropper to select the white molding. This takes a little trial and error because white molding in the shade has a different color temperature than white molding in direct sunlight. It is a matter of eyeballing it until it looks right so I definitely suggest setting a custom white balance in camera when possible.
You’ll also be able to use the straighten tool (labeled: Angle) to fix any photos that might seem tilted.
Because of the wide angle lens, there may be noticeable distortion to your photos. A great tool for correcting this is “Enable Profile Corrections” under Lens Corrections.
I also adjust my exposure, saturation, contrast, and clarity to create vibrant and clear photos.
Know when to outsource
Don’t have a DSLR or don’t have time to photograph a house AND edit the images? Outsource to a competent real estate photographer! Katie Smith Photography offers competitive rates for photographing houses in the Alamance and Orange County area. We offer a 48 hour turn around time for you to get your photos online and sold/rented quickly.
Need a great headshot for your realtor or property management website or business cards? Katie Smith Photography offers professional headshots on location or in studio. Check out our headshot page to learn more.