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Your Guide to Professional Headshots

You want to make a great first impression on your customers. You dress right, you practice your speech, and you have a great handshake.  However, thanks to websites like LinkedIn and Facebook, your profile photo can be your first impression. What impression are you giving?

When a customer sees your photo, they’ll subconsciously ask themselves these questions:

  • Will they like you?
  • Do you look friendly and approachable?
  • Are you professional? Do you look competent at your job?
  • Do you appear trustworthy?

If your photo isn’t friendly or professional, you might miss the opportunity because it even gets a chance to knock!

How to Prepare for a Professional Headshot Session

What makes a great headshot?

Like most things, you’ll know it when you see it but how can you make sure it’ll be great before you see it? It starts with making sure you look your best- taking care of your skin, dressing in a way that represents your brand- and ends with a photographer that can capture your spirit.

A great headshot is not a selfie, a vacation photo, or your family portrait.

Wardrobe

Most importantly, wear clothes that make you feel comfortable and confident. Don’t be concerned about your shoes since they won’t appear in the photos.

Most men and women wear blazers over button up shirts or blouses. If this doesn’t fit your brand, you’ll still want to wear long sleeves.

Long sleeves helps the viewer’s eye be drawn to your face.

Solid colors and textures photograph best. Avoid busy patterns to keep the customer’s focus on your face.

Consider the impact of your clothing’s colors.  Red ties and blazers project self-confidence and power. Yellow ties show optimism and outgoing friendliness but not considered professional. Black ties and dresses are very formal or can be too solemn. Burgundy and navy are classic tie colors that you can’t go wrong with.

If you will be wearing glasses when meeting customers, you should be wearing them in your professional headshot. Avoid reflective and transitional lenses.  If possible, bring a set of frames without lenses to prevent glare and refraction.

Skin & Hair

Make your salon or barbershop appointment about a week before picture day. Now is not the right time to try a new style so stick with your current look.

Ladies, don’t overdo it on the makeup. Keep your natural every day look. Save the heavy makeup for glamour portraits.

Men, avoid stubble by shaving an hour before your photo session.

Don’t forget to drink plenty of water and get your beauty sleep so you feel refreshed and ready to show off your dazzling smile.

What to Bring

*lint roller

*hair brush/spray

*make up for touch ups

*oil absorbing sheets

*Props- this is really only important if you have a certain object the pertains to your work, such as I do with my camera.

Retouching

With Katie Smith Photography, all our images are retouched. Our typical retouching include whitening teeth, brightening eyes, and removing blemishes and stray hairs.

before and after retouching

Excessive retouching such as removing birthmarks, tattoos, braces, and wrinkles from clothing will incur an additional $50 retouching fee.

Communicate

Before your headshot session, we’ll have a quick 10 minute phone consultation to go over your professional headshot needs. What business will you be representing? What emotions do you want to convey? Do you need to look strong and powerful or more laidback and friendly? Do you have any particular concerns about your appearance? By communicating all your questions and concerns, I’ll be able to help your create an attention-grabbing headshot that will help you stand out from your competition.

What I learned in my first month of networking…

My New Year’s resolution for 2018 was to step out of my comfort zone.  Professionally-speaking, this meant getting out from behind the computer and meeting others in my community.  As an introvert with social anxiety, I was terrified by the idea of going into a room full of strangers, pitching my business for 30 seconds to two full minutes, and then having to stick around for small talk.  The night before and the day of the meetings, I would be a wreck.  I was constantly rehearsing my pitch.  I was fretting about my outfits and making sure they were appropriate but not boring. Did I have my business cards?  What was it going to be like?  Would I know anyone there? What if no one wanted to talk to me?  What if I said the wrong thing?  The worries were endless.  One month later, I can honestly say that networking is a great way to get to know your community.

How to find a networking group

I found my first couple networking groups on Facebook. By being able to see photos from past events, I could see the general atmosphere and attire.  I could also go through the invite list to see what kinds of professionals were regulars in these groups.  This kind of recon helped ease my anxiety a little because I knew what I was getting into.

You can also do an online search for BNI, Chamber of Commerce, or {your town} Business Association.  Meetup.com has been recommended to me but I haven’t found groups that are close enough.

Once you visit a networking group, you’ll be invited to more.  I’ve now gone to nine meetings (5 different groups) and each time someone will inform me of another group I should visit.  Sometimes they want the bonus points of bring a guest to their next function but usually they genuinely want you to succeed and get to know more people.

Don’t visit every networking group (yet)

It might sound tempting to visit every networking group and get your business cards in as many hands as possible but take your time. If you’re introverted like me, you’ll be burnt out and overwhelmed very quickly.  Decide how much time you want to devote to networking per month.  Choose a handful and go regularly for about six months.  After building relationships and getting to know everyone, you’ll be able to scale back how often you go without people forgetting who you are.  If you decide one group isn’t for you, find another group but don’t go to so many that you can’t make time for one-on-ones. The coffee dates and mastermind sessions is where the real magic happens.

Be choosey about who you give your business card to

I used to joke that I wanted to turn my business cards into ninja stars so I could just throw them at people and they’d stick. Obviously, that’s a horrible idea but so is just handing out cards all will-nilly.  It’s a waste of paper since it goes into someone’s stack or trash if they don’t currently have a need for what you offer.  Make a connection and if they seem genuinely interested in your work, give them a card.

Make sure your card is unique! Cheap paper says “I’m not invested in my business.” My cards are thick, glossy, and the back is one of my favorite portraits. With all the options out there -spot gloss, foil, textured, metal- don’t get the most basic card with a basic design because once there’s a stack of twenty cards, yours will just blend right in.

Do you research and respect the rules

If the group is “non-exclusive”, that means there could be multiple people with the same profession.  That’s not necessarily a bad thing! We should be making connections, not competitions. You can find ways to partner with them. You can refer clients that may be a better fit for them. Don’t feel territorial if someone else joins the group after you do.

If a group is exclusive, don’t be tool and try to sneak in by visiting after you already know they have someone in your profession.

Listen and take notes!

You know that saying about how we have two ears and one mouth because we should listen twice as much as we speak? I find this especially true for networking groups. After giving a 60 second pitch, I was given the great feedback to bring a sample and the next week, my pitch went so much easier because I didn’t have to say “I’m photographer specializing in family portraits where kids have fun and moms look great.”  Instead I passed around my portfolio book and the portraits did the talking for me. I let myself be taken under the wing of people that are more connected than I am and people with more experience than I do so that I can learn what works for them and how to apply it to my work.  Now I won’t follow all the advice because they don’t know the brand I’m crafting or how my business finances work but I’ll still take everything under consideration with a smile and a thank you.

Share your knowledge

If you know a way you could help someone, share what you know.  Do you run a blog that can highlight other business owners? Do you have a favorite company for mailing lists, business cards, etc…  If you know two people that should meet, ask one of them if you can pass their information along!  (Don’t pass out someone else’s cell phone number without asking, that’s rude!) Always be on the lookout for how you can help someone else. And I’ll admit, the social anxiety makes it a struggle for me because I don’t want to tell someone how to run their business but if it helps someone, it always good to speak up.

RECAP

If you’re an introvert looking for a networking group, find one through Facebook so you can look through pictures and the guest list to see what it might be like.  Visit that one and you’ll be invited to many, many more you’ve never heard of.  Take your time with the network groups so you can build relationships.  You won’t leave your first networking group with a sale and that’s perfectly normal.  Networking is a slow burn.

Have an interesting business card but don’t put one in every hand.  Make connections, listen twice as much as you speak, and share your knowledge.

 

 

 

Celebrate Every Day Moments

As parents, we tend to remember the big milestones without much help from photos.  You can recall and tell stories about the baby’s first laugh, your vacation to the beach, and the birthday party that you agonizing over for weeks.  It’s the little every day moments that time makes up forget.     You won’t remember her favorite story or how she danced to a certain song.  You’ll remember when they did sit in your lap and try to turn pages before you were finished reading but you won’t remember just how small they looked in your arms.  By documenting every day life with photos, you have these moments to treasure long after your child has grown up.

Capturing Every Day Moments

For most parents, our cell phones are rarely out of arm’s reach and a lot of us do snap some on-the-fly pictures as we play.   To elevate these snapshots beyond blurry, poorly lit snaps, it’s a simple three step process.

#1 Find the light

Choose a room with good natural light and turn off overhead lights.  You’ll sit with your back to the window so the light will hit the front of your child’s face.

#2 Set the scene

Remove anything that doesn’t add to the story.  You want to keep the background uncluttered and free from distractions.   Depending on what memory you’re trying to capture, set the toys, games, or books in the nice light.  Check your lighting and background by snapping a picture before you ask your child into the frame.

#3 Invite your child to play

Now that everything is perfect, ask your child to come play and be ready to take lots of pictures.  If you have a timer function, don’t be afraid to prop your camera up and jump into the action.  In the years to come, you and your child will love having photos of this time you spent together.

The fourth and more important step, don’t forget to print your memories.

 

Katie Smith is a professional portrait photographer located in Mebane, North Carolina.
When not working with other beautiful families, she enjoys spending time with her three children.
Together, they enjoy playing board games and reading books from their public library.