When it came time to update my headshots, I knew I had to be intentional. Every decision- from the outfit to the pose to the props- was viewed through the lens of “Does this fit my brand?”. As a professional photographer, I guide my clients through these decisions all the time, but this time, I had to step into my own shoes. So, here’s a look into the small but important thoughts that shaped my headshots.
Choosing My Outfit: Blending In and Standing Out
Recently, I renovated the studio and my enthusiasm for a new natural light space carried over into my headshots. The client seating area features soft, neutral colors, so my outfit needed to complement rather than compete with the background. A bold or dark color might have made my outfit stand out too much, shifting the focus away from my expression. I also wanted something that felt like me—professional but not stiff, stylish but not overdone. My goal was to look polished but approachable, and a simple collared shirt with jeans helped set that tone.
Posing: Balancing Approachability and Authenticity
When I coach clients through their headshots, I always think about what they want to convey. For myself, I knew I wanted to appear friendly and approachable, but I didn’t want to fake extroversion. I’m naturally quiet and I wanted poses to reflect that. A soft smile, a relaxed posture, and gentle angles helped me find that balance. I avoided some classic headshot poses like arms crossed because I do not identify with that powerful stance. Instead, I leaned into subtle movements that felt natural- a slight tilt of the head and softly folded hands.
Thinking Ahead: Branding and Versatility
Before stepping in front of the camera, I had to ask myself, Where will I use these headshots? I knew I needed classic shots for my website and professional profiles, but I also wanted to create images that worked for my branding. That’s why I included my phone and notebook in a few shots- they are both key tools in my business, and incorporating it into my images made them feel more personal and connected to my brand. I didn’t feel the need to strike a pose with my camera as it felt more contrived than natural.
The Lesson: Your Headshots Should Reflect You
As I went through this process, I reminded myself of something I tell my clients: your headshot is your first impression. Everything from your outfit to your pose should reflect your personality and how you want to be perceived. Do you want to look powerful and confident? Friendly and approachable? Creative and dynamic? Every choice plays a role in crafting that message.
When it’s time for your own headshots, I encourage you to think about these little details. Don’t just show up and smile—consider the colors, the mood, and the message you want to send. A little thought goes a long way in creating headshots that feel like you. Not sure where to start? I’m happy to send my headshot and branding client guide to get you started.
Katie Smith is a headshot photographer with a studio located just north of cozy little downtown Mebane. She updates her headshots every time she changes her hair- which is basically once a year. Not a fan of being in front of the camera? Neither is she! But she has the deep belief that our headshots are our first impressions in an online world and a split-second assumption based off a poorly lit, awkward photo can affect our bottom line. Want the best first impression? Call Katie and schedule your headshot session now.